Buying the right domain and hosting service for your website is just the beginning of an ongoing process. You must continuously work on the SEO of your website to ensure its growth and visibility.
But how is your website’s design related to SEO and search engine rankings?
Your web design in NZ enables people to connect with your brand, interact with the Internet and surf.
Let’s find out more about the link between web design and SEO in detail.
Web Design and SEO: A Comprehensive Guide
● SEO Fundamentals
There are a few fundamental components of SEO, such as domain name, keywords, meta tags, meta descriptions and more. When it comes to a domain name and URL, you must make the right choice. Choose a domain name that reflects your business and niche.
Choosing an SEO-friendly content marketing system like WordPress is also extremely crucial. These platforms allow easy content management and optimisation and allow for a plethora of SEO website designs.
While building your digital existence with these factors, you must use valuable keywords for a boost.
● Internal Linking
Internal linking is yet another way of optimising your website to fit the SEO web design standards.
Internal linking refers to the process of linking another page of your website on a different page.
For instance, a product page can be linked in a keyword of a blog related to that product.
● Website Architecture
As a website owner, it is your responsibility to provide your users with a constructive and easy-to-navigate website.
A well-structured website is vital for both users and search engines. It should have a hierarchical structure that starts with a homepage, which is followed by category pages and then product pages.
Search engines like Google often evaluate your website’s architecture. If your website has an SEO web design, i.e., a design that aligns with search engine standards, its visibility increases. Hence, creating content buckets that bring various pages together is important.
● Ease of Navigation
Having easy navigation tools on your website is paramount. For instance, the best SEO website design is the one where you find navigational links, such as the website header, footer, sidebar and drop-down menu.
Effectively placing call-to-action buttons is also very useful. It makes surfing and looking through your website easy, increasing user retention, lead conversion, visibility and search engine rankings.
● Website Speed
Ensure that you choose a web hosting provider and package that provides great hosting resources, reliable performance, and high speed. A website with frequent downtime and latency repels users, dropping your search engine ranking.
● Device Adaptive Design
It is important to design your website so that it can adapt to the device it is being operated on.
With high-quality website builders and website development technology, it is possible to make a web design that is responsive to any device. This ensures high search engine ranking and better optimisation.
For example, your SEO website design will adapt to mobile screens, tabloid screens, laptop screens and television screens differently and yet stay responsive.
Summary
Web design and SEO are very closely related. This interconnected nature helps you form an efficient and relevant online identity.
Remember, SEO website design is not difficult to achieve. You just need to follow the given tips and work with a reliable web designer to build a high-performing SEO-friendly website.